UNIT 1 INDIVIDUAL PROJECT

Use this week’s reading assignments and your research to write an in-depth analysis and perspective on how the different demographic segments use and access social media. Specific groups to be addressed are Generation X, Generation Y, Millennials, Baby Boomers, and 60+ market segments.

Items suggested for discussion can include (but are not limited to) the following:

• The use and selection of technology for each segment
• Types of messaging expected for each demographic
• Use of the largest, most popular social networks, Web sites, and other social media sites for each demographic segment

Note: Research is to be academic or professional in scope. Use of blogs, personal Web sites, corporate Web sites, wikis, or other social-media-related sources are not acceptable.

This should be an APA-formatted paper with a title page and reference pages. A minimum of 3 full pages is required. Title and abstract pages do not count toward the page minimum. A minimum of 5 professional or academic references are required to support your paper and to provide additional discussion points