Unit 1 DB#2

Write 300 words that cover the following:

What are the differences between the traditional marketing and marketing in the online environment?What are external marketing environment factors?

What is the e-marketing program strategy process?

How are the target market customer characteristics and consumption behaviors different in an e-marketing environment? 

Support your rationale by including Web links to at least 1 site for a traditional marketing company and 1 site for an online e-marketing company. 

The Web resources do not have to pertain to the health care market, but they should demonstrate the organization’s marketing strategy and approach.