Unit 1 Assignment - Building a Consumer Psychological and Cultural Profile

Instructions

In the NewShoes simulation you will be marketing to three different target markets (home, domestic, and foreign). It becomes important to understand the consumer psychological and cultural profile for each market. 

Create a PowerPoint presentation to present to the marketing team of your New Shoes company to present a profile for your New Shoes consumer for the domestic and foreign markets using the criteria below.

1. When Creating your Cultural Profile include the following elements:
   1. Cultural Types 
   2. Subculture
   3. Social class
   4. Communication (verbal and non verbal) that can impact the Marketing process
   5. Social ( networks, family, roles and status)
   6. Personal (age and life cycle stage, occupation, economics, lifestyle, personality)
2. When Creating Your Psychological Profile include the following elements:
   1. Consumer Perception of the product/service
   2. Why do consumers purchase this particular product/service? (motivation)
   3. What are your consumers’ needs, wants, desires, and fears?
   4. What are your consumers’ beliefs and values that may influence the purchase?

Your PowerPoint presentation should be at least 8 slides in length (not including the Title page and Reference page). Ensure that your sources are properly cited using APA formatted guidelines and include professional graphics.

Reference(s)

Herzing CMD. (2015, Apr 28). Understanding Marketing (Unit 1 Lecture 1). Retrieved from https://youtu.be/AFcGaaibwiU

Principles of Marketing. (2010). 1.1 Defining Marketing. University of Minnesota licensed under Creative Commons Attribution-NonCommercial-ShareAlike 4.0. Retrieved from https://open.lib.umn.edu/principlesmarketing/chapter/1-1-defining-marketing/

Principles of Marketing. (2010). 1.2 Who Does Marketing? University of Minnesota licensed under Creative Commons Attribution-NonCommercial-ShareAlike 4.0. Retrieved from https://open.lib.umn.edu/principlesmarketing/chapter/1-2-who-does-marketing/

Principles of Marketing. (2010). 1.3 Why Study Marketing? University of Minnesota licensed under Creative Commons Attribution-NonCommercial-ShareAlike 4.0. Retrieved from https://open.lib.umn.edu/principlesmarketing/chapter/1-3-why-study-marketing/

Principles of Marketing. (2010). 1.4 Themes and Organization of This Book. University of Minnesota licensed under Creative Commons Attribution-NonCommercial-ShareAlike 4.0. Retrieved from https://open.lib.umn.edu/principlesmarketing/chapter/1-4-themes-and-organization-of-this-book/

videos  

https://youtu.be/lLjmIv0vQ94