Understanding Marketing and Customer Relationships

Scenario: You have just  graduated from the University of Phoenix with your Bachelor's Degree.  You have decided either to seek a promotion at your current work,  explore new career opportunities, or open your own business and are  using your marketing knowledge to position yourself for career growth. 

Develop a 1,050-word response to the following using the scenario above:

• Provide a definition of marketing from the American Marketing  Association. Define the customer value proposition. Discuss the  differences between the marketing process and advertising, the goals of  creating a strong customer value proposition, and the unique  relationship that exists between company and customer.
• Use your workplace, a company you would like to work for, or an  entrepreneurial vision and apply the concepts of the customer value  proposition and relationship marketing to their operations. Introduce  who the company, or business idea is and what they do. Provide examples  demonstrating how the company uses these concepts successfully. Are  there any ways they can improve in these areas? How?
• Determine how your own personal brand links to the organization's  customer value proposition. Discuss ways you can integrate a customer  value proposition and use relationship marketing to position yourself  the best. Please share examples to illustrate your thoughts and  reasoning.

Cite a minimum of two peer-reviewed sources with at  least one coming from the textbook, the Week 1 video, or the University  Library. 

Format your paper consistent with APA guidelines.