Uber: Most Ethically Challenged Tech Company?

WELCOME TO THE FINAL WEEK OF THIS COURSE!! THIS IS A GROUP RD!

TOPIC: Uber: Most Ethically Challenged Tech Company?

Please read ChapterCase 12 -Uber: Most Ethically Challenged Tech Company?

In August 2017, Uber announced Dara Khosrowshahi (formerly CEO at Expedia) as its new CEO. One of many changes he looks to bring to the firm is a more conciliatory tone with regulators. As an example, see “Uber Tries Compromise with London Regulators,” The Wall Street Journal, September 2, 2017. That said, there is a lot of damage to work through for the firm and the new CEO. For example, in the fall of 2107 Uber disclosed a major hack of 57 million accounts…which had happened a full year earlier. The new CEO took some time to get the announcement out even once he found out about it himself. (see “New Uber CEO Knew of Hack for Months,” The Wall Street Journal, November 13, 2017.)

After carefully reading this case, the material presented in Chapter 12 and looking at the above mentioned links, post your opinion supported by appropriate references (whereever appropriate!) about the following questions:

Have you used a ride-hailing service such as Uber or Lyft? How was your experience?
Would you like to work for Uber? Why or why not?
Explain Uber’s business model and deduce its strategic intent.
Do you agree with Peter Thiel’s assessment that Uber is the “most ethically challenged company in Silicon Valley”? Why or why not? Explain.

You do not have to answer to your peers.

Please upload a Short PowerPoint Video presentation of your Group Research Discussion (Group) along with the written group RD. You can use Zoom, Jing, Youtube, etc to record your PPT presentation. Please upload it as a folder with written group LE and the presentation link.

GOOD LUCK!

Groups:

Please add your Groups here

PROFESSOR'S GUIDANCE FOR THIS WEEK'S RD:

This week you are expressing your deep understanding of a strategic matter as a professional. Please make sure you do your utmost to engage in a constructive discussion. You will be amazed at how many students and professors are currently working for Uber, so the questions are pertinent to DBA students. Use your knowledge of different strategies and appropriately analyze the subject matter from an ethical stand. Look into this matter in the news and see how hot this topic is. Make sure to have a lively debate!