U2 Dq's 1&2

DQ 1

Principles of Validity and Reliability in Quantitative Research Design

In your post, address the following:

• What are the principles of validity and reliability in quantitative research design?
• Why is validity and reliability important?
• What are some of the ways a quantitative researcher ensures validity and reliability?

DQ 2

Maximizing Survey Participant Response Rate

In your post, address the following:

• How do you explain the fact that participant  response rates for Web-based surveys are generally lower than for other  methods of quantitative data collection?
• What are five practical measures (other than money) researchers can use to maximize participant response rates?