two homework questions

please answer the flowing questions in two paragraphs. 

class one marketing 

What are some keywords for your industry? 

words for my industry is 

What can you do to help develop your brand personality and why is entertainment an important part of your content? 

What kind of triggers can you put into your content to get others to share it?

class two Law & Ethics  please answer the flowing questions in two paragraphs. 

 What intellectual property concerns do you have associated with your current or future business?

 What type of trademarks, copyrights, patents, etc. do you have, or will you need? 

What steps will you take to ensure these protections are put in place? Lastly, how will you address any IP concerns related to your website?