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You are the Business Manager for Dr. Jones' medical practice. He is hoping to open in a few months but first wants to determine his prices. He has asked you to recommend if he should set his own prices or accept those from third-party payers. After researching both options, provide a memorandum with your recommendation. In your memo, be sure to first provide a brief discussion of what it means to be price-setter or price-taker. List the pros and cons of each one. Be sure to comment on the strategies that would be used in both scenarios. Finally, end the memo with your recommendation.