TM 311 - Informatn Tech Mgt & Organizat (52812)

This week's discussion consists of two questions.

1) Conduct a Google search on 'e-business' and 'e-commerce'. Is there any difference between them? If so, what is it? Be sure to offer a reasonably detailed response. Include citations to the websites/articles from which you retrieved your information.

2) Review the e-business models that are discussed on p. 148-150 (B2B, B2C, B2G). Provide an outline for a marketing strategy for a specific product or service that your organization could use for two of these models (for example, you might choose B2C and B2G, but skip B2B). Be sure to either reference your textbook OR an external source for each of these two strategies.