Three to four APA double-spaced page essay in length (not including the title and reference pages)

Assignment

Conduct a SWOT Analysis

Select an organization and describe its history, products, and major competitors in a paragraph or two. Develop a SWOT analysis detailing the strengths, weaknesses, opportunities, and threats that may affect the organization.

You must submit a three-to four-page paper (excluding the title and reference pages) formatted according to APA style guidelines. In addition to the textbook, you must use at least two scholarly sources.

Instructions 

Locate a competing organization in your local market (or region) to help develop your SWOT analysis. You can find this information on the website for the US Chamber of Commerce. Your SWOT analysis should address the Questions to Ask on Rob Berman's blog. 

Carefully review the Grading Rubric for the criteria that will be used to evaluate your assignment.

Article

Berman, R. (2010, September 21). Some questions to ask during a SWOT analysis  [Blog post]. Retrieved from http://www.rob-berman.com/questions-to-ask-during-swot-analysis/

Web Pages

U.S. Chamber of Commerce. (2012). Chamber directory search page . Retrieved from https://www.uschamber.com/chamber/directory

Textbook - attached

Chapter 5: Assessing the Company Itself

Chapter 6: Creating Strategic-Alternative Bundles