Thought leadership paper on fitness gyms

Please research fitness gyms and identify or propose a solution to a business issue, discuss industry trends, or suggest an idea/innovation that you feel is important.  

No more than 2 pages in length 

Need to include a reference page

I. Catchy Title/Hook

II. Introduction of the Idea or Problem: 1 paragraph

III. Body/Discussion of the Idea or Problem: 2-3 paragraphs including supporting statistics/data and stories (focus on and outline 2-3 main ideas or points)

IV. Conclusion/Recommendations: 1 paragraph

V. References: must be included in the form of a reference page (APA format suggested)