The world's number one fast-food company. (MKT - 3053 Marketing researcher)

 chapter 18: Can each of the restaurant ratings (q9_1, 97, q9 26, q9_36 9 39) be explained in terms of the ratings on the psychographic statement (q14 1, q14-2, q14 3, q14 4, 9)  and g147) when the statements are considered simultaneously? 

 Complete the homework from chapter 18 using the revised McD (McDonalds) data.  Your team should turn in 3 files (max) - the SPSS revised data file, the SPSS output file you create, and a Word file which answers the questions.  

 CriteriaRatingsPts

This criterion is linked to a Learning OutcomeDescription of criterionCompleted assignment

2.0 pts

This criterion is linked to a Learning OutcomeCorrectly performed SPSS procedures

1.0 pts

This criterion is linked to a Learning OutcomeCorrectly interpreted results of SPSS analyses

1.0 pts

This criterion is linked to a Learning OutcomeGood data analysis techniques (including the use of values and labels)

1.0 pts

Total Points: 5.0