The streets of management are littered with the remains of new products that just didn’t make it (e.g. the Ford Edsel, New Coke) and products that cast doubts on the integrity of their manufacturers (Volkswagens with diesel engines, Toyota and its airbags

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Updated


Due October 29 at 11:30 PM
Ends Nov 5, 2017 11:30 PM


WEIGHT: 20%The streets of management are littered with the remains of new products that just didn’t make it (e.g. the Ford Edsel, New Coke) and products that cast doubts on the integrity of their manufacturers (Volkswagens with diesel engines, Toyota and its airbags).Enter now the “new kid” on this unsightly block: Samsung, the South Korean “wunderkind” whose Galaxy line of Android phones was putting Apple and its iPhones to shame…until.Here is your assignment: research what happened at Samsung that not only did it decide to abandon its Galaxy Note 7 smartphone, it now may have to also recall its washers and dryers.  Based on your research, develop a PowerPoint presentation to Samsung’s management as to:What went wrong such that the company’s reputation is now on the line.What strategy(ies) did Samsung develop to: Repair the damage to its reputation; andPrevent problems of this nature from occurring in the future.What strategy(ies), if any, should Samsung develop to: Repair the damage to its reputation; andPrevent problems of this nature from occurring in the futureThese are relatively recent developments, primarily within the past year, so you will probably not find more than a few academic journal articles on these occurrences.  Therefore, most of your research with be in periodicals more focused on current events.  Just be sure that your citations are in accord with APA standards, including citations for digital media. To help you get started, attached you’ll find two recent articles on Samsung and its problems, one from Advertising Age and one from The International New York Times.  However, do not rely on just those two articles; you need to research further.The final version of your presentation should not exceed 10 slides.The WRIT 699M1 section does not review PowerPoint presentations.This assignment is due to the Assignments section by October 29th.