The Role of the SWOT Analysis

 There are several examples of the SWOT analysis online (use any search engine to find them by searching for "SWOT analysis"). Find one that you feel is particularly effective, and provide the URL where it can be found online, or attach it to your post. Then, in the body of your post, comment on how well you think the analysis distinguishes internal from external factors. What do you see as the importance of the SWOT analysis you have shared for a strategic planning process that this organization might undertake? 

Text book -  Thompson Jr. A. A, Peteraf, M. A., Gamble, J. E., and Strickland III, A. J. (2020). Crafting & Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases. 22 nd Edition. McGraw-Hill. ISBN: 978-1-260-07510-6