The Purpose of the Communication

Part 1: Provide a brief overview of your Strategic Communications Plan. Include a short description for each of the following in bullet point format:

• The purpose of the communication
• Your goal
• Audience
• Key Message
• Supporting Points
• Channel Selection
• Action Request

Part 2: Review at least two of your peers’ Strategic Communications Plan. Provide feedback. Don’t be afraid to challenge their assumptions, suggest new possibilities, and affirm their choices when those choices are good.

Note: Remember, feedback is a powerful and essential tool. Thoughtful, useful feedback is specific. It combines suggestions for improvement with the recognition of good ideas. When you offer feedback, you should contribute new ideas and new perspectives to help your peers learn and move forward.