The Marketing Research Process and Rasmussen College

Your Marketing Research class has been charged with increasing enrollment at Rasmussen College. There are several markets worthy of targeting, including those in the military, minorities, millennials, and baby boomers.

For your initial post, select two markets for the College and answer the following questions:

• How would each of these markets increase enrollment?
• Which steps in the marketing research process would you use to get started?

For your reply post, discuss how you feel your classmates' suggestions would increase enrollment.