The Marketing Environment

Please answer the following questions with examples. 

1. Give an example of component lifestyles based on someone you know. 

2. What is the purpose of environmental scanning? 

Give an example

3. Explain how consumers’ buying habits may change during a recessionary period. 

4. Give three examples of how technology has benefited marketers. 

Also, give several examples of how firms have been hurt because they did not keep up with technological change.