The Great Debater

After viewing the chapter 15 slideshow in Canvas Conferencing, please view this clip from The Great Debater, which is based on a true story.  

Using a minimum of 100 words, explain which persuasive theories and terms in chapter 15 are used in this persuasive speech (the last one in the clip). https://www.youtube.com/watch?v=WNxiX7hlUdo&feature=youtu.be