The Fashion Consumer - Report on Consumer group

In recognising the various age ranges of the fashion consumer which have been established for the H&M retailer, Arket, Cos, H&M home, & other stories, Weekday. Monki, Cheap Monday and Afound. 

As H&M are strong drivers of the sustainable issue declaring that they will be fully sustainable by 2030 (BofF), how will the consumer respond to the issue of sustainability within the various market levels of H&M?

Produce a strong visually exciting report of your chosen consumer group. Make recommendations for improvements to the area/range of product of your choice and how it is communicated within H&M retailer. 

Explain which group of consumers would be targeted and your reasoning.

Suggested age range - Generation Z

PLEASE SEE GUIDELINES ATTACHED RE CONCLUSION AND REPORT LAYOUT

1750-2000 words (Harvard ref)

see attached