The client is "The Emirates Group" (Due February 3, 2019 4pm est)

Off-Page Optimization Recommendations

• Off-Page Optimization Recommendations
  • Traffic Rank: Is the website attracting traffic? (You may want to  leverage the website alexa.com (Links to an external site.)Links to an external site.  for this analysis.)  How do they rank compare to some of their key  competitors? How might you help them establish benchmarks for measuring  traffic rank going forward? 
  • Links from relevant/trusted sites What kind of types of  sources are linking to your client's site (i.e. non-paid directory  listings, articles, blogs, etc.)? Would you consider these sites  relevant/trusted? Is there any indication of black (or gray) hat link  schemes? Are there any link-building opportunities? Is the  brand/website/content newsworthy? Is the brand cultivating an image of  authority? 
  • Social Signals: Does your client have a strong,  authentic social presence?  Does your client's social presence deliver  valuable content that is engaging and likely to drive traffic to its  website?

See attachment

DUE: Sunday

Page Length: 2-3 pages in APA format