The Changing American Values

Directions: Write a 2-3 page paper summarizing the impact of changing American values on marketing. Discuss the demographics of American society, and the changing subcultures within the United States. Explain the marketing strategies based on households, the consumer socialization process and the marketing strategies directed at children. Use the APA 6th edition formatting guidelines below.

Your paper must follow these APA 6th edition formatting guidelines:

• Double-spaced
• 12 point Times (Times New Roman) font
• 1 inch margins
• Include a title page and a reference page (title and reference pages will not count in page total)
• Use at least two scholarly sources, properly cited reference materials
• Writing is clear and easy to read and uses proper spelling, grammar, and punctuation.