Textbook required: Entertainment Promotion & Communication - The Industry and Integrated Campaigns by Shay Sayre

write two short papers (500 words) 

1. summarizes Chapter 8 (Researching & Measuring entertainment audiences) in the textbook 

2. summarize an article chosen by you that relates to the reading.  

article for a given week should relate to the assigned weekly reading material for that week. The idea is to integrate the reading from the book with the article you select, using examples and sharing your point of view