Tesla

  

Part 1: Marketing Expenses Versus Rival Firms

Create a data table to illustrate the marketing expenses vs. rival firms by doing the following.

• Step 1: Go to the Investor Relations page on Tesla’s      website as well as two of its primary competitor's websites and download      the three Form 10Ks for the respective firms.
• Step 2: Look in the table of contents of each Form 10K to      find the pages that reveal the three firms' marketing or advertising      expenditures.
• Step 3: Prepare a comparative data table to      consolidate this information.
• Step 4: Prepare a report in at least 250 words to suggest      implications for Tesla in terms of marketing or advertising expenditures      going forward as needed to implement strategies.

Part 2: Perceptual Map

Develop a perceptual map for the company by doing the following.

• Step 1: Refer to the information on perceptual maps in      Chapter 7 of Strategic Management: A Competitive Advantage      Approach, Concepts, and Cases. Follow Steps 1–5 in Chapter 7 and      create a perceptual map similar to that in Figure 7-11 for your team's      company.
• Step 2: Utilize your strategic planning template to      develop the perceptual map for Tesla.
• Step 3: In at least 100 words, summarize the information      in Steps 4 and 5 in Chapter 7 and how it influences the firm's strategy      choices.

Part 3: Diagramming Existing and Proposed Organizational Chart

• Step 1: Refer to Chapter 7 of Strategic      Management: A Competitive Advantage Approach, Concepts, and Cases to      learn about effective organizational charts.
• Step 2: Develop an existing organizational chart for your      selected firm. As described in the chapter, use numbers in your chart.      Always number executive positions, as shown in the textbook to reveal      reporting relationships.
• Step 3: Develop a new and improved organizational      chart for the firm. You may want to change the list given by adding and      deleting positions as you deem necessary as well as changing certain      titles. Follow the chapter guidelines and do's and don'ts in devising      organizational charts to assist you.
• Step 4: Write an overview in at least 250 words to detail      the specific changes, associated costs, and recommendations you made.

Deliverables

• Submit the      comparative data table.
• Submit the      report in at least 250 words to suggest implications for your company in      terms of marketing or advertising expenditures.
• Submit the      perceptual map.
• Submit the      brief summary in at least 100 words of the information in Steps 4 and 5 in      Chapter 7 and how it influences the firm's strategy choices.
• Submit the      "Existing Organizational Chart."
• Submit the      "Proposed Organizational Chart."
• Submit the      overview in at least 250 words detailing the specific changes, associated      costs, and recommendations you made.