Tesla

Tesla has chosen a differentiation strategy.  Describe how Tesla has differentiated itself from competitors.  Referring to Chapter 5, what are the sources of Tesla's differentiation?

CASE: Tesla Motors (Case 10A): https://read.wiley.com/books/9781119763536/page/36/section/head10A-1

Requirement:

Please use subtitles to show your answer. Use one or two sentences to briefly explain each subtitle. Please limit your answer to no more than one page.