Tesla
s3feer340- Analyze Tesla’s external environment (identify both favorable and unfavorable factors).
- Analyze Tesla’s internal environment.
- What resources and capabilities appear to be unique to Tesla?
- What is Tesla’s core competence (if any)?
- Evaluate Tesla’s business-level strategy:
- Who are Tesla’s target customers?
- How does Tesla satisfy their needs?
- What type of business strategy is this?
- Identify the major innovations that Tesla has introduced to the market.
- For each of them, determine if they were incremental or radical.
- Overall, do you consider Tesla a “first mover” or a “follower”? Explain.
- Has Tesla diversified and/or vertically integrated (forward or backward)? Explain and evaluate the benefits and drawbacks of these diversification/vertical integrations.
- Elon Musk is debating between (a) focusing on the low-end market and trying to mass-produce more and more “affordable” models OR (b) focusing on the upper-end of the market with new models of luxury sports cars. Evaluate the pros and cons of each option. Which one would you recommend and why?
- Tesla’s management came up with the idea to diversify into motorcycles and electric bicycles. Would you support these diversifications? Why or why not?
7 years ago
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