TERGET Market- MKTG

Target Market Coverage refers to the number of distributive channels or outlets needed to effectively serve a targe market for a product.   The textbook specifies three types of coverages as shown in the slides below: Intensive-, Exclusive-, Selective-Distribution.  

For this discussion board, you are required to: 

1. Choose at least two (2) coverages (e.g. Intensive distribution and selective distribution). 

2. Identify two products that each represent one coverage (e.g. bottled water for intensive distribution and Maytag washer for selective distribution). 

3. Discuss why you think these two products use their respective coverage. ( In other words, why you think it makes sense that bottled water uses intensive distribution.)  Your discussions should focus on buyer needs/requirements and profitability.  Refer to pages 426-428 of your textbook.