tell us what you've discovered about how the speaker developed ethos

After gathering your thoughts and making a few notes (on note cards), In other words, tell us what you've discovered about how the speaker developed ethos, specifically:

1. How did the speaker show that she/he was competent?
2. What did the speaker specifically do to project character?
3. How did the speaker specifically show that she/he cared about the audience?
4. What particular techniques did the speaker use to project charisma?  

Again, state your perspective and support your thoughts using the 4 Components of Ethos described above.

https://www.youtube.com/watch?v=KUzXkjiWb9Q&feature=emb_title