SWOTT

In the Unit 1 Discussion Board, you reviewed a strengths, weaknesses, opportunities, threats, and trends (SWOTT) analysis of McDonald's, a fast-food franchise that was done in 2013. There have been many more recent changes with the fast-food giant toward improved business results. Read this article on these changes, and conduct a brief SWOTT analysis based on these new changes that includes the following: •Strengths: The internal and external characteristics of a company that are stronger than its competitors  •Weaknesses: The internal and external characteristics of a company that are weaker than its competitors  •Opportunities: The issues internal and external to a company that can affect the company and its competitors in a favorable way  •Threats: The issues internal and external to a company that can affect the company and its competitors in an unfavorable way  •Trends: The internal and external patterns in the organization, market, or industry   Part 2 (post this response in the appropriate topic within U2 DB (labeled “for” and “against”)  Based on the first initial of your last name, complete the following: •First initial A-L: Provide an argument for the success of the strategies that a fast-food franchise has instituted. Submit your position by posting in the Unit 2 Debate forum under the for topic.

Here is the link:

http://www.businessinsider.com/mcdonalds-unveils-turnaround-strategy-2015-4