SWOT CASE ANALYSIS

The SWOT model is to be applied to a current or former employer. The assumption is no or minimal research is required to complete this assignment.

The following are the general guidelines for this assignment:

• Minimum 1,200 words for this assignment. This excludes Name, Course Number, Title, etc.

• Recommendations are also to be provided with the SWOT as a 5th section.

• No SWOT will contain more than 3 items for any part of the assignment (S,W,O,T or Recommendations). This is to reinforce the importance of the SWOT model as a tool used for depth in analysis—not breadth.

• Company background is to be provided with this assignment to provide context only and should be minimal.

• All analysis is to be from the perspective of the company—not the individual employee.

EMPLOYER: HENDRICK AUTOMOTIVE GROUP

DUE TONIGHT