SWOT Analysis

Prior to completing this assignment, review your prior research on the company you selected for research in this Week’s Environmental Scanning interactive assignment. Also watch the video How to Perform a SWOT Analysis (Links to an external site.) (2016). In approximately 250 words,

• Describe the company’s history, products, and major competitors by  accessing the Mergent Ashford University Library online database which  offers company financials, descriptions, history, property,  subsidiaries, officers and directors and by accessing the Business   Insights database. (View the Mergent tipsheet and Business Insights tipsheet documents for  suggested methods of searching Ashford University Library databases  generally as well as specific advice for searching these two databases).
• Assess the financial performance and condition of the organization.

Next, conduct a SWOT analysis using the SWOT Analysis Template.  Detail the strengths, weaknesses, opportunities, and threats that may  affect the organization. Copy and paste the completed table from the  template into your SWOT analysis paper.

In the evaluation portion of your paper of your SWOT analysis:

• Describe the specific areas that indicate a need for change.
• Determine what changed objectives, or newly implemented  interventions, are required to improve the company’s position within its  market. 
• Assess the trending performance of the company and provide recommendations for improvement.

(NOTE: Incorporate the feedback you receive from your instructor and  save your work. It will be part of your Strategic Plan Final Project for  this course).

The SWOT Analysis paper

• Must be from five to six double-spaced  pages in length (not including title and references pages) and formatted  according to APA style as outlined in the Ashford Writing Center’s APA Style (Links to an external site.) resource. 
• Must include a separate title page with the following: 
  • Title of SWOT Analysis
  • Student’s name
  • Course name and number
  • Instructor’s name
  • Date submitted
• Must use at least two scholarly and/or credible sources in addition to the course text. 
  • The Scholarly, Peer Reviewed, and Other Credible Sources (Links to an external site.)  table offers additional guidance on appropriate source types. If you  have questions about whether a specific source is appropriate for this  assignment, please contact your instructor. Your instructor has the  final say about the appropriateness of a specific source for a  particular assignment.
• Must document any information used from sources in APA style as outlined in the Ashford Writing Center’s Citing Within Your Paper (Links to an external site.) guide.
• Must include a separate references page that is formatted according  to APA style as outlined in the Ashford Writing Center. See the Formatting Your References List (Links to an external site.) resource in the Ashford Writing Center for specifications.

The company that was selected last week is the   

Boston Whaler,