Swot Analysis 1 & 2

Select and research a company from the 2019 Fortune 500 list that demonstrates a sustainable competitive advantage in the marketplace.

Evaluate the selected company’s sustainable competitive advantage using the SWOT analysis technique.

Write a 700- to 1,050-word modified SWOT analysis that includes the following:

• An introduction with a detailed description of the company
• A SWOT Analysis Diagram that includes strengths, weaknesses, opportunities, and threats
• An evaluation of how specific internal factors (strengths and/or weaknesses) support and/or promote a competitive advantage; examples may include:
• Financial, physical, or human resources
• Access to natural resources, trademarks, patents, or copyrights
• Current processes (employee programs or software systems)
• An evaluation of how specific external factors (opportunities and/or threats) support and/or promote a competitive advantage;examples may include:
• Market trends (new products or technology advancements)
• Economic trends (local and/or global)
• Demographics
• Regulations (political, environmental, or economic)
• Conclusion with an evaluation of how the company has retained its competitive advantage

Include APA-formatted in-text citations and a reference page with at least 2 sources. Note: You may include your textbook as 1 of the sources.

Note: You can view sample SWOT Analyses by visiting the University Library > Databases > B > Business Source Complete: SWOT Analyses.

Select and research a company that is having financial difficulties or is on the brink of bankruptcy. 

Review “Where Can I Find a Company's Annual Report and Its SEC Filings?” from Investopedia.

You can also access specific information about a variety of businesses in the University Library by searching the following databases:

• University Library > Databases > B > Business Source Complete
• University Library > Databases > E > EDGAR
• University Library > Databases > P > Plunkett Research Online

Conduct a strategic analysis of the company’s current financial operations. Determine strategies for achieving a sustainable competitive advantage in the marketplace and increasing financial performance.

Write a 1,050- to 1,400-word analysis. When writing your analysis, complete the following:

• Evaluate the company’s current financial plan,including charts and/or graphs showing financial data from the struggling company and make recommendations for improvement.
• Determine strategies for achieving a sustainable competitive advantage in the marketplace and increasing financial performance.
• Create a plan to implement the strategies you selected.

Include APA-formatted in-text citations and a reference page with at least 3 sources.

 1st assignment Rubric

• Introduction and company description
  20% of total grade
• 2. SWOT analysis diagram
  10% of total grade
• 3. Internal factors evaluation
  23% of total grade
• 4. External factors evaluation
  22% of total grade
• 5. Conclusion and competitive advantage evaluation
  20% of total grade
• 6. Critical thinking
  2% of total grade
• 7. Mechanics and grammar

 2nd assignment Rubric

• Evaluation of the company’s current financial plan and recommendations for improvement
  30% of total grade
• 2. Strategies for achieving sustainable competitive advantage
  30% of total grade
• 3. Plan to implement the selected strategies