Sustainability and Green Marketing

Your job in this assignment of 2 pages is to convey a sustainability concept to the business world effectively as a marketing firm. Then you will take a sustainable business concept and communicate it in a way that touches environmental and social stakeholders.

Remember that each party has a different way of viewing the world and your marketing piece needs to convince them at their level.

Your piece can be in any format:

News article

Types of business sustainability measures: 

New manufacturing recycling program

Reduction of water use

Using solar to conserve energy

Converting gasoline-powered vehicles to liquid natural gas

Vendor inspections and verifications to ensure product quality and approved labor force

Types of environmental causes:

Saving the whales

Saving old-growth forests

Eliminating poverty

Improving the status of women in the world

Global warming