Survey of Business Principles

SURVEY OF BUSINESS PRINCIPLES - CASE STUDY 

Instructions: Pick any of the companies listed on the Dow Jones Industrial Average (see barrons.com).  Include any of the website(s) you used to obtain any of the information you used in the case study.  Upload to Canvas your completed case study in either a Word doc or a PDF by the due date.  

Part I:   List the ticker symbol and the current stock price of the company (include the current date you used to obtain the price).   List the 52 week range and the current market value of the company and the year to date change.

Part II:   Give a one to two paragraph description of the company.  Be sure to include the products and services the company sells. 

Part III:   Find a recent commercial of the company on YouTube or elsewhere.  Write a one to two paragraph summary of the commercial.  Include who you think the target market is intended for and explain why. 

Part IV:   Write a one paragraph summary of how you think the company will perform in the next year or two and explain why.