Summative Assessment 3: Global Expansion Report

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Company- Bank of America     Country Singapore

Select a region/country for expansion for the case you selected in Week 7. You must choose a different region or country and a different case from previous assignments.

Prepare a 12- to 15-page Global Expansion Report.

Complete a SWOT analysis for the organization.

Complete an IFE based on your SWOT for at least 10 internal factors including both strengths and weaknesses.

Explain how the IFE’s highest weighted scores will influence your decision-making in the chosen region or country and justify your rating and weights for the internal factor evaluation.

Complete an EFE including at least 10 external factors related to the country or region selected based on your SWOT including both opportunities and threats.

Explain how the EFE’s highest weighted scores will influence your decision-making in the chosen region or country and justify your rating and weights for the external factor evaluation.

Recommend a strategy for expansion.