Study Questions

each questions needs to be 250 words with a reference 

1) Why does scanning the external environment play such a significant role  in strategic analysis? How do unexpected daily events warrant  significant analysis, and how would you determine their significance? As  a strategic analyst, how would you approach and be prepared for their  inevitable occurrence?

2) Describe a historical situation where a failure to assess and correctly  interpret the external environment resulted in a business' failure. What  elements of the external environment were missed? How might the company  have corrected this oversight? Cite any sources used to support your  answer.