Strategy, Organization, and Opportunity Assessment

Choose a company within Saudi Arabia and assess its readiness to internationalize. Do not utilize companies that already have an international presence, though can currently have a regional presence. Explain the methods you would use to estimate industry market potential as well as any data sources you might use for sampling.

Your well-written paper should meet the following requirements:

• 4-6 pages in length
• Support your analysis by referencing and citing at least three scholarly sources in addition to embedding course material concepts and principles