Strategy

Strategy

Firms typically choose among four main strategic postures when competing internationally, (1) global standardization strategy, (2) localization strategy, (3) transnational strategy, and (4) an international strategy.

• Discuss the four strategies firms can use when entering foreign markets.

Using specific examples, describe the strategies used by the following companies in global expansion.  Some companies may utilize more than one strategy.

• KFC
• Starbucks
• Microsoft
• Caterpillar
• Komatsu

Submission Details:

• Provide your answers in a 3- to 4-page Microsoft Word document, using APA style.
• Use credible research and course materials to prepare the assignment.  Support your responses with examples.