strategies in a disruptive world

Formalities for the Report

· Essay form

· Relate your answers to the concepts delivered in class.

· Font: Arial 12,5pts. Line-spacing: default. Text-align: Justified.

· You can only take tables and graphs straight off the Internet. Text must be paraphrased. More than 20% similarity ratio will lead to the assignment being downgraded and greater than 30% will lead to a fail grade.

· Word Count 2,000 words

· Groups of 3 maximum

Look at the following discussion topic and answer the related questions:

Topic

Business Development for an innovative business model.

Report Guidelines

Title Page (title should be specific to the report)

Executive Summary

Contents Page

Introduction

Brief Background to Case Study Organisation (together with Executive Summary 5%)

Explanation of Company’s Business Model (20%)

Identification of Company’s Sustainable Competitive Advantage (15%)

SWOT (10%)

Strategic Recommendations Based on Business Model, Competitive Advantage and SWOT Analysis covering Prescriptive and Emergent Strategies(30%)

Discussion of Implementation Issues in expanding the business, for example, Marketing (20%)

Conclusion

Reference List

Appendices

Presentation Guidelines:

Format: Presentation

Time: 10 mins

Slides: 12 max

Requirements: 50% of the presentation content (slides) and time should be given to your proposal (point e)

Review the information available about the company and

a. Introduce the company

b. Explain its Business Model

c. Identify the company’s SCA

d. Summarise and justify the problems/opportunities faced for developing the business

e. Put forward and justify a proposal for business development