Strategic Planning & Implementation

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 Read “Case 2: Airbnb in 2018” in your Connect textbook.

In the accommodations market, Airbnb appears to have a significant advantage over its competitors as it relates to regulations affecting the operations of its business.

  1. Develop & discuss a business strategy that will allow Airbnb to meet local, state, and international regulatory requirements and motivate individuals to benefit from participating in this space of the accommodations market.
  2. Assess & discuss: how can Airbnb ensure the ethical treatment of consumers?
  3. Assess & discuss: should there be a separate strategy for the international component of Airbnb's business model?
    • 3 years ago
    • 15
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