Strategic Planning and Decision Making

Principles of Marketing Textbook:
https://resources.saylor.org/wwwresources/archived/site/textbooks/Principles%20of%20Marketing.pdf

1. Discuss how do product development strategies differ from market development strategies?

2. What factors in the external environment are affecting the “Big Three” U.S. automobile

manufacturers?

3. Give an example and explain how a corporation that wants to help protect the environment can do

so at its

corporate, business, and functional levels.