Strategic Plan, Part 1: Environmental Scan

Assignment Content

Resource: Strategic Plan, Part 1: Environmental Scan Grading Guide

You will perform an environmental scan for your target company. 

Choose an organization according to the following:

· Current employer

· Most recent or former employer

· Place of business that you have patronized or have been familiar with over a long period of time. 

· Avoid choosing an organization that is so large that historical data would be difficult to apply. Firms in the Russell 2000® index may fit well, whereas firms in the Dow 30 Industrial index probably do not. 

· The organization can be a start-up that you or a significant other may create in the future. For a start-up, focus on an entrepreneurial idea that is of substantive interest, so this project leaves you with a product you may leverage in the future. 

Write a 1100-word minimum environmental analysis in which you include the following: 

· Determine how to create value and sustain a competitive advantage using the environmental scanning strategy.

· Evaluate the company's external environment.

· Assess the company's general environment.

· Evaluate the organization's industry operating environment. 

Format your paper according to APA guidelines. 

Plagiarism Free