strategic plan (evens)

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Prepare a strategic plan that contains the following sections:

  • Executive Summary
  • Company Overview (with ticker symbol)
  • Company History
  • Products and or services
  • Operations
  • Vision
  • Mission Statement
  • Corporate Values & Culture
  • SWOT Analysis
  • Competition
  • Management team/Leadership
  • Financial Outlook (financial predictors)
  • Strategies
  • Conclusion

Instructions:

  • must be written in 7th Edition APA format using headers, headings, in-text references, reference page, 1' margins (use template provided below)
  • Make sure you use adequate, credible and reliable APA source citations to support your work.
  • This strategic plan will incorporate what you have learned over the past 7 weeks. Your company selection must be listed on either the NASDAQ or NYSE (not OTC).
  • To confirm your company is on the NYSE and or NASDAQ please use the following links to conduct a search 
  • You may review the sample strategic plans shared in the resource section  and use them as a guide in developing your strategic plan. Please keep  in mind that you must still meet the 20% similarity scan requirements  upon submission.
  • Review the examples listed below prior to submittal.
    DO NOT SIMPLY COPY AND PASTE MATERIAL FROM THE COMPANY WEBSITE.

Important Notes:

  • You must include a minimum of 6-9 sources and 3-4 must be from a peer-reviewed source (library/journal articles)
  • All charts, graphs and pictures are to go in appendix (not a substitute for content). 
  • Review DO NOT LIST OF COMPANIES (COMPANIES TO AVOID) in below attached PDF.

  • 3 years ago
  • 50
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