Strategic Plan

Prompt:

Prepare a strategic plan that contains the following sections:

• Executive Summary
• Company Overview (with ticker symbol)
• Company History
• Products and or services
• Operations
• Vision
• Mission Statement
• Corporate Values & Culture
• SWOT Analysis
• Competition
• Management team/Leadership
• Financial Outlook
• Strategies
• Conclusion

Instructions:

• Paper must be written in flawless APA format using headers, headings, in-text references, reference page, 1' margins (use template provided below)
• Make sure you use adequate, credible and reliable APA source citations to support your work.
• This strategic plan will incorporate what you have learned over the past 7 weeks.  Your company selection must be listed on either the NASDAQ or NYSE.
• You may review the sample strategic plans shared in the resource section and use them as a guide in developing your strategic plan. Please keep in mind that you must still meet the 20% similarity scan requirements upon submission.
• Review the examples in the resource section of the course prior to submittal.
  DO NOT SIMPLY COPY AND PASTE MATERIAL FROM THE COMPANY WEBSITE.

Important Notes:

• You must include a minimum of 6-9 sources and 3-4 must be from a peer-reviewed source (library/journal articles)
• Your paper should be in essay format; not bullet format.
• Minimum 12 full pages of content (Word Document) of strategic material (does not include cover page, executive summary nor reference pages); DO NOT GO OVER 14 pages of actual CONTENT (max content).
• All charts, graphs and pictures are to go in appendix (not a substitute for content)
• Once you submit your document to the assignment folder it will automatically be loaded to TURNTIN.COM within the course** NOTE: Strategic Plan must return a similarity scan of 20% or less (the following will be excluded: headers, bibliography, etc. prior to instructor grading paper – focus on content of scan percentage)**

Please use the attached template.