Strategic Marketing - SWOT Analysis

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 SWOT Analysis on Marketing Efforts 


Q.    Pick a brand of choice and do an audit on their marketing efforts, branding, and customer communications. Make recommendations on what you would do to improve their marketing & branding. 



- I am attaching some notes from the textbook (Strategic Market Management by David A. Aaker and Christine Moorman, Eleventh Edition) below 

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Amanda Smith
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