Strategic Marketing Paper

Write a 4 page paper on the following information below:

Traditional marketing research has been about asking questions of sample respondents from a well-defined sampling of your target population. In addition to traditional survey research, firms have several new tools now available to them. The other tool is called Social Media monitoring. Check out the YouTube video demo of the Social Media Monitoring tool from Radian6.

Your assignment is to define these terms. Discuss how they are different than traditional survey research. What types of information might you get from each of these tools that would be different then survey research? Finally choose a national brand and discuss the insights you might get from each of these tools