Strategic Marketing Discussion 3 (b)

Please help with question keep within 2-3 paragraphs:

Family branding vs. individual branding
   
   Family branding uses the same name to cover a group of products or product lines (for example, Nivea uses family branding).  

  Individual branding requires the company to provide each product or product line with a distinctive name (for example Procter and Gamble tends to do mostly Individual branding).   
  How should a company decide whether Individual or Family branding is best for a given product? What are some advantages/disadvantages of each type of branding strategy?