Strategic Marketing - Discussion

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Q.  In these pages, Sally Hogshead talks about the seven tactics for Fascinating messages. The Super Bowl is a great example of a point in time where brands are trying all sorts of interesting marketing messages to stand out. Find two Super Bowl commercials, and identify which Fascination tactics they are using. 


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  • 6 years ago
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  • attachment
    tacticsfascination.docx
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