Strategic Marketing Basics

The following exercise allows you to practice collaboration skills while learning about marketing concepts and strategies.

Complete the warm-up exercise, Strategic Marketing Basics. A transcript of this interactive exercise is also available.

Consider what you learned in the experience and respond to the following in a minimum of 175 words:

• As a marketing manager, how does a focus on sustainability inform your tasks and activities?
• Pick a company or brand you are familiar with and share an example of how the company has incorporated sustainable practices. Why is it important to take a sustainable approach?
• What partnerships and collaborations might a company enter into in order to maintain effective sustainability practices?
• How might sustainability contribute to customer satisfaction?