Strategic Marketing

Driving Marketing Innovation

Q.   In today's market, there is a constant need to innovate to better serve customers and to compete in very fast moving markets. Thinking about innovation is critical, especially in marketing. Please read the below articles about innovation marketing, and develop a POV of how you would approach rolling out a plan to help better encourage innovation from employees, and utilizing a continuous improvement model for marketing programs, technologies, and new ideas to foster growth within your department. Please upload a 2 page reflection outlining your thoughts on these key considerations.

Resources for assignment: 

- https://www.lead-innovation.com/english-blog/innovation-marketing

- https://www.linkdex.com/en-us/inked/innovative-marketing-strategies-examples/

- https://www.cleverism.com/innovation-process-definition-models-tips/