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project topic: Product Packaging and the Effect on the Consumer Buying Decision

Validate that your paper is under 25%

Submit the final draft of the Semester Paper via this dropbox. As a reminder, the semester paper should be APA formatted and in Word format.

The deadline for submission is Sunday at 11:00 p.m. You must use the template here:

WEEK 7 - FINAL PAPER TEMPLATE.docx

Summarize ten peer-reviewed articles that support your project and helped you get to the recommendations you prescribe.

What would I put directly under "Literature Review" - is something like this - The focus of the research project is on CRM (just an example) and over the past weeks a review of ten peer-reviewed articles were analyzed with dates from 1999 - 2019 around the topics of relationship marketing, customer loyalty, database marketing, and more. Detail of the ten articles are summarized below...

GRADING RUBRIC BUOL733 - Marketing Management

Week 7 – Semester Project

Points Possible

Points Earned

This paper should be a minimum of 15-20 full pages (using zero point line spacing / double-spaced). This paper should be completed using APA formatting (in-text citations and references) – attach in a word document – no PDF Files.

Follow all Written Assignment Expectations.

Submitted on time. SafeAssign MUST be under 25%.

100

Introduction - The question or problem is introduced and the direction of the report is identified.

Sources – TEN NEW sources are utilized in preparation of the report of which 6 or more resources are peer reviewed Marketing scholarly journals. These are sources that you have not used previously. The student may also make use of other appropriate primary and secondary

sources of data. Reference page and in-text citations must match 100%. Only items cited in paper and that have a matching reference page credit count.

Subject headers used for organization in APA format - Content is organized in a manner that increases the readability and understandability of the report. Use template provided. Answer all sections of the template.

Conclusion - The conclusions or recommendations are clearly stated and follow the report’s discussion. Recommendations are significant and enhance the report’s impact.

APA format (1” margins, Times New Roman 12 font, double-spaced, and more)

Total

200